Program has provided more than 8 million safe and Free Rides in Milwaukee
Milwaukee – March 3, 2022 – Molson Coors is encouraging those celebrating St. Patrick’s Day to plan their free and safe ride home through its 2022 Miller Lite Free Rides program. In partnership with local mass transit, participants in Milwaukee County can ride the bus for free, beginning at 6 p.m. until the end of regular service.
“We encourage all to celebrate responsibly this St. Patrick’s Day. Our Miller Lite Free Rides program promotes responsible consumption and a safe ride home,” said Tami Garrison, community affairs director. “Providing safe, free transportation is just one of the ways Molson Coors is working toward giving back back to the communities where we work and live.”
Miller Lite and Milwaukee County Transit System (MCTS) have been partnering for St. Patrick’s Day and New Year’s Eve Free Rides programs in Milwaukee for the last 35 years and have provided a safe ride home to nearly 1 million people in the metro area.
Since the start of the program, more than eight million people have gotten home safely during major holidays on the bus, rail or train systems in cities across the country through Free Rides. This year, the St. Patrick’s Day program will resume after pausing the past two years due to COVID-19, and will serve those celebrating in both Milwaukee and Minneapolis/St. Paul.
“We are proud to partner with Miller Lite on its Free Rides program and are so glad to bring it back along with holiday celebrations this year,” said Kristina Hoffman, director of marketing and communications at Milwaukee County Transit System. “This continued partnership is part of our commitment to enhancing public safety for our riders and the communities we serve.”
Visit the MCTS website to review transit routes and make a plan for a safe ride home this holiday.
About Molson Coors
For more than two centuries Molson Coors has been brewing beverages that unite people to celebrate all life’s moments. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Blue Moon LightSky, Vizzy, Leinenkugel’s Summer Shandy, Creemore Springs, Hop Valley and more, Molson Coors produces many beloved and iconic beer brands. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle as well. Our ESG strategy is focused on People and Planet with a strong commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment. To learn more about Molson Coors Beverage Company, visit molsoncoors.com, MolsonCoorsOurImprint.com or on Twitter through @MolsonCoors.